01

Professional Training Institute

([ \ Meta Ads, Google Ads ])

Cohorts That Convert

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Getting serious enquiries instead of tire-kickers.

A professional training institute was flooded with low-intent leads that rarely converted to paid enrolments. Nucleus Media introduced qualifying questions into the lead form, shifted budget toward higher-intent Search campaigns, and built retargeting sequences aimed at people who had viewed course fee pages.

Results (YoY)

Enrolment Conversion Rate

34%

Cost Per Enrolment

-31%

02

Online Course / EdTech Brand

([ \ Performance Marketing, Landing Pages ])

Proof Before the Purchase

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Making the outcome believable before asking for payment.

An online course brand struggled to convert cold traffic due to high price sensitivity and skepticism. Nucleus Media rebuilt the sales funnel around student outcome stories and testimonials, tested payment plan messaging against full-payment offers, and optimised the checkout landing page to reduce abandonment.

Results (YoY)

Checkout Conversion Rate

+27%

Cart Abandonment

-22%

Let’sBuild Something

that lasts

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