FITNESS & GYMS
From New Year intentions to year-round members
Nucleus Media helps fitness brands turn free trials into paying, retained members.
01
Boutique Fitness Studio
([ \ Meta Ads, Lead Generation ])
Trials That Convert
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Getting the right people through the door, not just any people.
A boutique fitness studio was getting plenty of trial sign-ups but very few memberships. Nucleus Media narrowed targeting to high-intent local audiences, redesigned the trial offer messaging to set clearer expectations, and built a follow-up nurture sequence to convert trial attendees within the first week.
Results (YoY)
Trial-to-Membership Conversion
36%
Cost Per Trial
-29%
02
Gym & Personal Training Franchise
([ \ Google Ads, Google Business Optimization ])
Winning Local Search
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Standing out in a street full of gyms.
A gym franchise with multiple branches was losing local search visibility to larger competitors. Nucleus Media optimised Google Business profiles per branch, ran location-specific Search campaigns, and built review-generation flows to strengthen local ranking signals.
Results (YoY)
Local Map Pack Visibility
2.4x
Walk-In Enquiries
38%
\ Services
know moreLet’sBuild Something
that lasts
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